Let’s play a little game. Can you define who makes up the following generations?
1. Traditionalist
2. Baby Boomer
3. Gen X
4. Gen Y
The answers are….
Traditionalists were born before 1946. Baby Boomers were born from 1946 to 1964. Gen Xers were born from 1965 to 1977. Gen Y started showing up after 1977.
By the way, Gen Y is also referred to as Echo
Boomers, The Connecteds, and Millennials.
I've heard Baby Boomers refer
to Gen Y as being born internet ready. When my Baby Boomer friends ask a computer
question, I tend to refer them to their Gen Y children or
grandchildren.
How important is Gen Y to community
banks?
The
answer is very important! Why? According to Millennial Leaders: Success Stories From Today's Most Brilliant Generation Y Leaders
Why is this
significant? Gen Y brings a new set
of behavioral standards unlike their baby Boomer parents or any other
generation. Millennial Leaders: Success Stories From Today's Most Brilliant Generation Y Leaders
Gen Y is far more cause-driven than any generation that preceded them. Remember the “old days” when you got a toaster or potted plant as a gift for opening a new bank account? Toasters or potted plants don’t have much meaning to Gen Y, but make a contribution to one of their causes and they’ll pay attention.
Is your internet banking service impressive? Gen Y is not impressed with internet banking, it’s just one of those things they expect… but internet banking alone is not enough. Gen Y wants the power in the palm of their hand. Gen Y expects s to do their banking wirelessly using their cell phone… and I don’t mean telephone banking!
Does Gen Y have specific expectations from their employers? You better believe it! According to the GEN Y PROJECT , this group not only wants to become leaders in their job, but they expect it as a reason to continue employment. Gen Y is not afraid to change jobs to meet their personal objectives. For more details, click here to see the Gen Y at Work Survey .
Bea Fields,
one of the authors of Millennial Leaders: Success Stories From Today's Most Brilliant Generation Y Leaders
Join us for this free webinar. Click here to register.
Eric and I will be interviewing Bea to learn more about doing business with Gen Y.
Learn more about Bea Fields and here work:
BOOKS BY BEA FIELDS:
